Skip to content

Our Brands

Sircle Collection is a group of 10 original hospitality brands. Our properties include 5 hotels with 13 locations, 3 restaurant and bar concepts, a private members' club and a luxury concept store – in Europe's most inspiring neighborhoods.

Sir Hotels

Sir Hotels creates one-of-a-kind hotel experiences in some of the most interesting neighborhoods across Europe. We take all the local specialties, surprises, and secrets and amplify them with our own personal take on modern luxury. Just like our guests, no two Sirs are the same.

Max Brown Hotels

You'll find us near cosy corners. Close to local favourites. But never far from the must-sees. Max Brown welcomes you to 5 of the coolest neighbourhoods in Europe – where you can live, eat and sleep like a local. Explore the places we love and the people who call them home.

Park Centraal Hotels

Park Centraal is inspired by the balance of Dutch life. Located in the cultural centres of their cities and just steps away from the best museums, shops and parks, you'll discover the harmony of comfort, Dutch heritage and contemporary design during your stay.


Àterre blends the warmth of a second home, the ease of a guest house, and the delight of a hotel under one roof, inviting guests to live while traveling. 


After the success of Seven North, we partnered with Chef Eyal Shani and his team on Miznon Vienna. With locations all over the world, the Israeli street food concept is known for their creative pitas and pure ingredients.

Seven North

Seven North is a collaboration between Sircle Collection and the celebrated chef Eyal Shani, set on the ground floor of our Max Brown 7th District hotel in Vienna. Pulling inspiration from Mediterranean-inspired cuisine, Seven North creates pure and surprising dishes meant to be shared.


X BANK is a one-of-a-kind concept store and art exhibition space set in the historic bank building of the W Hotel Amsterdam. The 450-square-metre store is a destination for the best in Dutch art, fashion and design, and a meeting place for the local creative community.

The Cover

The Cover is a private members’ club for the culturally curious. Located in Barcelona’s vibrant Eixample with more locations on the way, the club enriches three key areas of members’ lives: wellbeing, work life and community.