Sircle Collection is an independent group of creative hospitality brands founded in 2011 by award-winning industry expert Liran Wizman. In their ten years, the Amsterdam-based company has grown to include three hotel brands across 13 locations, three restaurants, one design concept store and three landmark properties—all set in some of Europe’s most inspiring neighborhoods. Their brands include Sir Hotels, Max Brown Hotels, Park Centraal Hotels, X BANK, Seven North, The Rooftop at Sir Victor and Bar Claes, and their properties include the W Amsterdam and the Edition Milan. With everything they do, they are focused on creating singular and surprising experiences for their guests. Learn more on sirclecollection.com.