Sircle Collection is a rapidly growing independent hotel management company based in Amsterdam. As a true industry innovator, Sircle Collection creates locally rooted storytelling hotel concepts in strategic locations in Amsterdam and key destinations in Europe. The collection includes the contemporary design-led lifestyle brand Sir Hotels with hotels in Amsterdam, Berlin, Hamburg, Barcelona and Ibiza. Max Brown Hotels located in Amsterdam, Berlin, Vienna and Düsseldorf. Park Centraal located in Amsterdam and The Hague. In addition, the portfolio includes X Bank, a concept store exclusively selling Dutch design, art and fashion. Plus, Sircle Collection does the asset management of the W Amsterdam by Marriott International.